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Types of project deliverables

Consultative Facilitation​​

  • Situation analysis

  • Summary of Board interview findings

  • Key issues and best practices

  • Decision criteria

  • Facilitation presentation / deck 

  • Summary outputs

  • Go-forward action plan​​

Stack of Files

Insight Generation

  • Research plan, sample design, methodology

  • Segmentation

  • ​Journey mapping

  • Needs analysis / jobs-to-be-done

  • Brand equity analysis

  • Final report

  • Operational implications

Planning

Strategic Formation

  • Strategic intent and priorities

  • Targeting strategy

  • Brand positioning and architecture

  • Value proposition

  • Mission, vision articulation

  • Initiatives roadmap

  • Decision rules

In a Meeting

Communications Guidance

  • Strategic narrative

  • Messaging architecture​

  • POV articulation

  • Naming and nomenclature 

  • Demonstrations of strategy

  • Audience translation

  • Creative brief

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